Bring Back The Fiction

Written By Matt Arbon

ScienceFiction’s Creative Partner, Matt Arbon thinks it’s time for ad agencies to focus on the Fiction (aka creative) again. After all, our clients our looking for us to make work that creates long term memories for their brands.

Read the latest opinion piece from Matt here.

Matt Arbon
Matt Arbon is a Creative Director and Copywriter based in Sydney, Australia. INTERESTS: Bookworm, Sportsnut (AFL to NBA), Albums > Singles, Cats + Dogs. EDUCATION: Bachelor of Design (UWS Nepean), AWARD School (Top 20) EMPLOYMENT: Creative Director / Copywriter at Workshop Australia (May 2012 - February 2015) Art Director at SapientNitro (June 2009 - May 2012) Junior Art Director (Intern) at JWT (April 2009 - June 2009) Junior Art Director (Intern) at DBB (January 2009 - April 2009)
mattarbon.com
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