We recently helped to launch Couplet, a new online program that provides couples with creative and practical tools to help strengthen their relationship.
Based on 25-years of working with couples in a therapeutic setting, Couplet has been carefully developed to help couples to become reintroduced to one another. It leverages the popularity of the fast-growing self-development category, but shifts it towards a new ‘relationship-development’ segment.
Our approach to the branding and messaging strategy was to create a distinctive brand that would inspire couples to nurture their relationships and feel empowered by the experience.
The program also required a digital presence that is intuitive and easily accessed, so that participants can work it in around their busy lives.
The launch will be supported by marketing activity over the coming months.