Creating a New Era of Over 50s Living

Thyme was a new green fields development for Serenitas that marked their first project in the premium space. We were briefed on a comprehensive brand identity, strategic positioning and creative execution to not only bring the brand to life, but to set it as a leader in the category.

Introducing a New Era of Over 50s Living.

Reflecting on the freedom a Thyme Lifestyle Resort brings and the possibilities this creates, the visual identity was based around a clean typography based logo with dynamic elements shifting and shaping to the different communication needs - from adaptive headlines to bespoke location based colour palettes.

The brand platform was rolled out across TV, OOH, Press, Digital, Signage and full sales collateral suites, spanning 9 resorts and driving over 5 years of continuous growth.