Making Your Brand More Memorable In 2017

At their core brands are simply memories. Memories that make it a little easier for consumers to make a purchase decision. 

Understanding how those memories work and how they're created is vitally important then for all marketers.

The Anatomy of a Memorable Brand Slideshare looks at findings from some of the leading experts in evidence-based marketing to uncover the inner workings of successful brands.

Matt Arbon
Matt Arbon is a Creative Director and Copywriter based in Sydney, Australia. INTERESTS: Bookworm, Sportsnut (AFL to NBA), Albums > Singles, Cats + Dogs. EDUCATION: Bachelor of Design (UWS Nepean), AWARD School (Top 20) EMPLOYMENT: Creative Director / Copywriter at Workshop Australia (May 2012 - February 2015) Art Director at SapientNitro (June 2009 - May 2012) Junior Art Director (Intern) at JWT (April 2009 - June 2009) Junior Art Director (Intern) at DBB (January 2009 - April 2009)
mattarbon.com
Previous
Previous

6 Stages Of The Creative Process (And How Non-Creatives Can Contribute)

Next
Next

The ScienceFiction VR Glasses have arrived