Mum’s the Word with This New Brand
With Australia ranking in the lower third of OECD countries for employment rates of prime aged women (25-54), it's never been more important to value this resource pool and help mothers return to work.
ScienceFiction has just helped to launch SheThrives, an organisation dedicated to the wellbeing of working mothers. They provide programs for women looking to return to work after a career break, such as maternity leave, or those considering a mid-career transition.
We looked after development of the brand and website, with a focus on creating something that would inspire and motivate women to take that next step. The result is a distinctive brand that represents their unique and empowering offering.
You can view the website here.