Awkward Reality

SPRITE // VR

Insight

As brands struggle to compete for a consumer's attention within busy social media platforms, they need to look at new ways of getting noticed.

Idea

To help Sprite cut through the noise in a memorable way, we had people scroll in on an awkward moment on their Facebook feed.

Once we had their attention we took it to the next level by allowing them to view it as a 360° virtual reality experience. Not only did this alleviate the awkward heat felt from the moment but it also allowed for an epic and refreshing recovery in the Sprite virtual world.

If you're having trouble viewing the video in 360°, view it on Facebook.

Via McCann Sydney