S60 Sat Nav

VOLVO // RADIO

Insight

The new Volvo S60's 224kW of power is a feature not normally associated with the brand's 'safe' positioning.


Idea

We created a radio spot that showed that the Volvo S60 wasn't just surprising drivers, but that the Sat Nav also couldn't keep up.

The spot was a finalist at One Show, 2012.

Via SapientNitro