Spot the Difference

MIND HEALTH CONNECT // RADIO, OUTDOOR & PRESS

Insight

Mental health issues affect 1 in 5 Australians, but it can be challenging to recognise the signs, let alone address them.
 

Idea

Many campaigns target the sufferer, but our research found that their friends and family are often better placed to identify a change in behaviour resulting from a mental health issue. However, they weren't always equipped to start a conversation about it.

Spot the Difference is a call to action to recognise the change when a loved one isn't themselves anymore.

The radio spot was also recognised as the Sirens 2015 Client Award and Round 2 winner.

Via Workshop Sydney