Sprite // Film, Social & OOH

Awkward moments have a way of escalating uncontrollably. And the longer they go on, the hotter they get.

We created the #needasprite brand platform to highlight Sprite's refreshing way of cutting through awkward heat.

Awkward Reality

To help Sprite cut through the noise in a memorable way, we had people scroll in on an awkward moment on their Facebook feed.

Once we had their attention we took it to the next level by allowing them to view it as a 360° virtual reality experience. Not only did this alleviate the awkward heat felt from the moment but it also allowed for an epic and refreshing recovery in the Sprite virtual world.

If you're having trouble viewing the video in 360°, view it on Facebook.

Via McCann Sydney