It’s a Swanday.

Our latest campaign for the Sydney Swans has been developed to cement their place as part of Sydneysider’s weekends. 

Swanday aims to get more casual Sydneysider fans watching the Swans by showing that a fun weekend can fit perfectly into a day at the footy. Driving the association between a Sydney Swans experience and its place as a weekend ritual, Swanday will provide a long-term brand asset that establishes Swans games as a memorable centrepiece for all fans.