AI Poster Bingo

A dark background? Bold italic headline? No clear space? Too much information? Bullet point everything? Icons galore? Maybe even a lightning bolt?

If you've spent five minutes online lately, you've probably scrolled past a dozen AI-generated flyers that all somehow look... exactly the same.

Whilst AI has made design more accessible, it's also made average incredibly abundant. The posts that are meant to be ‘scroll-stopping’ have blurred into each other and nothing really stands out (not to mention lacking cognitive fluency through simplicity, curiosity, emotion or storytelling).

Ask it for a "high-performing LinkedIn graphic" and it'll happily serve up the internet's greatest hits because it is brilliant at remixing what already exists, just like this stunning example we created for a bit of fun.

The strongest brands stand out because they’re instantly recognisable. They build a suite of distinctive assets and ideas that become unmistakably theirs over time. That's because branding has never been about looking good (well maybe a little bit), it's about looking different.

So it doesn’t matter if you’re a big brand or a local business, before you hit publish on that slanted headline poster ask yourself: Could this belong to anyone?

If the answer is yes, it probably isn't building your brand.