Four Steps to Enjoyable* Advertising: The Consumer’s Guide to Better Consumption

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As a consumer you get served advertising on a daily basis but the truth is you may not be fully educated on how to get the most out of what can be highly engaging media. 

Matt has developed a step-by-step guide* that will help you to become a true ad connoisseur and possibly even a passionate lover of brands.

*We take no responsibility for the accuracy of this guide. Whilst many marketers and advertisers may believe consumers view advertising this way, the evidence appears to show otherwise.

Matt Arbon
Matt Arbon is a Creative Director and Copywriter based in Sydney, Australia. INTERESTS: Bookworm, Sportsnut (AFL to NBA), Albums > Singles, Cats + Dogs. EDUCATION: Bachelor of Design (UWS Nepean), AWARD School (Top 20) EMPLOYMENT: Creative Director / Copywriter at Workshop Australia (May 2012 - February 2015) Art Director at SapientNitro (June 2009 - May 2012) Junior Art Director (Intern) at JWT (April 2009 - June 2009) Junior Art Director (Intern) at DBB (January 2009 - April 2009)
mattarbon.com
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