Creating an Enduring Brand for Castle Group

This week our new work for Castle Group launched.

Castle Group has grown from its roots in residential property into a diversified platform spanning property, energy, digital infrastructure, hospitality and not-for-profit. We were tasked with building a brand platform that could hold all of it together, consistently, across every business unit.

Built on "Enduring," a positioning expressed through a new masterbrand line "For everyone," it speaks to a long-term approach to shaping communities for everyone who lives, works and invests in them.

The work spanned strategy and creative development, brand identity, digital and motion design, and a full motherbrand guideline system to carry it across the Group and channels.

The new website is now live, bringing the platform to life for the first time.