PBB Questions

PREGNANCY BIRTH & BABY // TV & PRESS

Insight

Existing baby brands paint a world of giggling, perfect babies, but most new parents experience the opposite and often feel helpless and alone.


Idea

Turning the Huggies style happy mum image on its head, we shot the TVC from the point of view of the baby to capture the real emotion and concern of new parents, who are faced with more questions than they ever expected.

Via Workshop Sydney