In this month’s Fact or Fiction we’re looking at the benefits (or lack thereof) of narrow targeting, the prevalence of short-termism and the lack of trust in some media channels.

Each month we’ll be keeping you up to date with some of the hot topics and talking points within the marketing and advertising industries.

This month we’re looking at the faults with the Net Promoter Score, the importance of brands to businesses and the effects of technology removing many of the human elements required for great advertising.

Last Friday we tried to put a bit more science into ScienceFiction and attended the Mumbrella MSIX 2017, marketing science conference. 

To avoid any possible echo chamber, the conference was curated with a reasonably diverse line up of speakers ranging from neuroscientists to psychologists.