In this month’s Fact or Fiction we’re looking at the benefits (or lack thereof) of narrow targeting, the prevalence of short-termism and the lack of trust in some media channels.
Read MoreEach month we’ll be keeping you up to date with some of the hot topics and talking points within the marketing and advertising industries.
This month we’re looking at the faults with the Net Promoter Score, the importance of brands to businesses and the effects of technology removing many of the human elements required for great advertising.
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