We often think of real estate agents as pure sales people, but the most successful agents understand that the best buyer is an emotional one.

All those rational proof points and laundry lists go out the window when it's time to make that final purchase decision. Logic might get you on the shortlist, but emotion closes the deal.

And that's why brand is such a powerful sales tool. It creates emotional connections that turn browsers into buyers. The 'fame' in brand fame builds familiarity, and familiarity breeds trust – essential in a high-involvement category like property.

When you have multiple gatekeepers influencing the decision, brand becomes the bridge that gets everyone on the same page. It gives families a shared language and confidence in their choice.

This is how we deliver More BANG for property development and turn marketing challenges into sales success.

Tuart Lakes Case Study

THE BRIEF

The Downsizing Dilemma

A project over 10 years old where a large investment in world-class facilities hadn't translated into sales. Tuart Lakes Lifestyle Resort struggled with outdated perceptions and couldn't communicate its true value to Generation Active – motivated Over 50s seeking more from life.

THE INSIGHT

Where is the best place for the best stage in my life?

THE STRATEGY

Reframing the narrative

TWO KEY INSIGHTS SHAPED OUR APPROACH

The Core Paradox:
People downsize to reduce maintenance, but stay for the facilities

The Decision Ecosystem:
Adult children influence decisions, requiring multi-generational messaging

THE SOLUTION

A BIG Idea

Live Big positioned Tuart Lakes as the catalyst for the most fulfilling stage of life, transforming downsizing from compromise to desirable lifestyle upgrade.

CREATIVE EXECUTION

TV, outdoor, press, and paid social
Digital touchpoints including website redesign, email marketing and social media conten
Sales centre and resort facility integration

See the Campaign

THE IMPACT

Record-breaking performance

INDUSTRY RECOGNITION

Campaign exceeded all objectives and set new benchmarks for the lifestyle resort sector in WA.

LONG-TERM VALUE

'Live Big' fundamentally repositioned Tuart Lakes from a compromise solution to the premier choice for Generation Active, creating a sustainable competitive advantage.

THE TRANSFORMATION

From maintenance reduction to life maximisation. From downsizing to upsizing your possibilities. From compromise to the premier Over 50s community in WA.