We often think of real estate agents as pure sales people, but the most successful agents understand that the best buyer is an emotional one.
All those rational proof points and laundry lists go out the window when it's time to make that final purchase decision. Logic might get you on the shortlist, but emotion closes the deal.
And that's why brand is such a powerful sales tool. It creates emotional connections that turn browsers into buyers. The 'fame' in brand fame builds familiarity, and familiarity breeds trust – essential in a high-involvement category like property.
When you have multiple gatekeepers influencing the decision, brand becomes the bridge that gets everyone on the same page. It gives families a shared language and confidence in their choice.
This is how we deliver More BANG for property development and turn marketing challenges into sales success.
Tuart Lakes Case Study
THE BRIEF
The Downsizing Dilemma
A project over 10 years old where a large investment in world-class facilities hadn't translated into sales. Tuart Lakes Lifestyle Resort struggled with outdated perceptions and couldn't communicate its true value to Generation Active – motivated Over 50s seeking more from life.
THE INSIGHT
Where is the best place for the best stage in my life?
THE STRATEGY
Reframing the narrative
TWO KEY INSIGHTS SHAPED OUR APPROACH
The Core Paradox:
People downsize to reduce maintenance, but stay for the facilities
The Decision Ecosystem:
Adult children influence decisions, requiring multi-generational messaging
THE SOLUTION
A BIG Idea
Live Big positioned Tuart Lakes as the catalyst for the most fulfilling stage of life, transforming downsizing from compromise to desirable lifestyle upgrade.
CREATIVE EXECUTION
TV, outdoor, press, and paid social
Digital touchpoints including website redesign, email marketing and social media conten
Sales centre and resort facility integration
THE IMPACT
Record-breaking performance
INDUSTRY RECOGNITION
Campaign exceeded all objectives and set new benchmarks for the lifestyle resort sector in WA.
LONG-TERM VALUE
'Live Big' fundamentally repositioned Tuart Lakes from a compromise solution to the premier choice for Generation Active, creating a sustainable competitive advantage.
THE TRANSFORMATION
From maintenance reduction to life maximisation. From downsizing to upsizing your possibilities. From compromise to the premier Over 50s community in WA.
700% ROI
One of the highest performing integrated campaigns for Serenitas.
Investment covered Brand assets, media campaign, buyer journey touchpoints.
OTHER PROJECTS
THYME
Branding | TV | OOH | Press | Digital | Signage
Creating a ‘New Era of Over 50s Living’ through development of comprehensive brand identity, strategic positioning and creative execution spanning 9 resorts and driving over 5 years of continuous growth.
ANCHORAGE
Branding | OOH | Press | Social
Strategic repositioning to ‘The Bay Side of Life’ and brand identity that transformed a boutique lifestyle resort into a memorable talking point, driving sell-out success in highly competitive Over 50s region.
VANTAGE
Branding | TV | OOH | Press | Signage
Complete brand development with 'The Finer Things' creative platform establishing this Busselton lifestyle resort as the south coast's standout Over 50s choice, driving 95% sell-through.
LUCAS LIFESTYLE ESTATE
Branding | TV | OOH | Press | Social | Signage
Strategic rebrand and development of the 'Rare Finds' creative platform that breathed new life into a brownfields site, authentically connecting Ballarat's rich heritage to premium Over 50s living.
PROPERTY EXPERIENCE
“No other agency can match ScienceFiction on creative or cost.”
- Cheyne Oxford, Serenitas Head of Marketing