The New, New Car Feeling

Georgie // Animation

Insight

The excitement of buying a new car is often short lived once you have to go through the hassle of searching for the car you want at a price you can afford. 


Idea

The new, new car feeling is the Georgie feeling; where they take care of finding the right car, negotiating a great price and even having it delivered to your home.

Awesome Stuff You Never Knew

Right2Drive // Radio, OOH & Social

Insight

Right2Drive were built entirely upon an awesome fact that most Australian’s aren’t even aware of; if you’re involved in a not at-fault accident, you’re entitled to a no cost rental car.


Idea

What do zombies, velociraptors and Right2Drive all have in common?  They each have an astonishing but true fact including what Right2Drive provides not at-fault drivers with, after an accident. Awesome!

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Look Forward

DHA // TV & Digital

Insight

An investment in property is usually made to secure a long term future, but for many it's also an investment in uncertainty, financial pressure and added responsibility in the short term.


Idea

The new Look Forward campaign showed investors that they can have the best of both worlds; a bright future and everyday needs taken care of, giving them the freedom to look forward to tomorrow and today.

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Via McCann Sydney

Awkward Reality

SPRITE // VR

Insight

As brands struggle to compete for a consumer's attention within busy social media platforms, they need to look at new ways of getting noticed.


Idea

To help Sprite cut through the noise in a memorable way, we had people scroll in on an awkward moment on their Facebook feed.

Once we had their attention we took it to the next level by allowing them to view it as a 360° virtual reality experience. Not only did this alleviate the awkward heat felt from the moment but it also allowed for an epic and refreshing recovery in the Sprite virtual world.

If you're having trouble viewing the video in 360°, view it on Facebook.

Via McCann Sydney

#NeedASprite

SPRITE // FILM, SOCIAL & OOH

Insight

Awkward moments have a way of escalating uncontrollably. And the longer they go on, the hotter they get.


Idea

We created the #needasprite brand platform to highlight Sprite's refreshing way of cutting through awkward heat.

Via McCann Sydney

Feel Small Again

SCENIC WORLD // OUTDOOR & DIGITAL

Insight

The epic contrast of scale experienced during a visit to a national park like Scenic World leaves you in awe.


Idea

Feel Small Again expressed the emotional response through an integrated campaign across OOH, Radio and social.

Via Workshop Sydney

PBB Questions

PREGNANCY BIRTH & BABY // TV & PRESS

Insight

Existing baby brands paint a world of giggling, perfect babies, but most new parents experience the opposite and often feel helpless and alone.


Idea

Turning the Huggies style happy mum image on its head, we shot the TVC from the point of view of the baby to capture the real emotion and concern of new parents, who are faced with more questions than they ever expected.

Via Workshop Sydney

Refreshingly Refreshing

LIPTON ICE TEA SPARKLING // OUTDOOR & EXPERIENTIAL

Insight

Refreshing. It’s a word that most soft drink companies aren’t afraid to use. Over and over again. So when Lipton Ice Tea asked us to help launch their new soft drink, a lightly sparkling alternative that’s naturally refreshing thanks to real ice tea, we realised that we had a drink that could actually make this claim.


Idea

By poking fun at soft drink marketing clichés, including the overuse of the ‘R’ word itself, Refreshingly Refreshing introduces Lipton Ice Tea Sparkling as a drink that’s refreshing in both attitude and taste.

Phase 1

The campaign launched with a focus on the overused brand promises, across one of Unilever Australia's biggest ever outdoor media buys.

Phase 2

Following on from the launch, the second phase of our campaign shone the light on one of the other great soft drink brand cliches; the model pose.

Phase 3

Whilst other brands use celebrity endorsements, we used non-celebrities in the final phase of the campaign. In true Refreshingly Refreshing style, Lipton invited consumers to become part of our brand story through an Instagram promotion that gave them the opportunity to star on their very own billboard.

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Via Workshop Sydney

Rainbow-Emitting, Eagle-Winged Goat

CHOICE // TV

Insight
CHOICE has been giving unbiased advice and reviews to Australian consumers for over 50 years, however it has almost no brand awareness with Gen Y. Our solution was to target one insight that was relevant to Gen Y; that too much choice actually makes them unhappy.

Idea
We wanted to show that the real benefit CHOICE provides its members is a greater confidence when making purchase decisions. This freedom allows them to spend less time thinking about if they’re making the right purchase, and more time to think about the things that really matter to them; like how good it would be to have an eagle-winged, rainbow-emitting goat.

Via Workshop Sydney

Spot the Difference

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MIND HEALTH CONNECT // RADIO, OUTDOOR & PRESS

Insight

Mental health issues affect 1 in 5 Australians, but it can be challenging to recognise the signs, let alone address them.
 

Idea

Many campaigns target the sufferer, but our research found that their friends and family are often better placed to identify a change in behaviour resulting from a mental health issue. However, they weren't always equipped to start a conversation about it.

Spot the Difference is a call to action to recognise the change when a loved one isn't themselves anymore.

The radio spot was also recognised as the Sirens 2015 Client Award and Round 2 winner.

Via Workshop Sydney

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The Crop

HARRIS FARM MARKETS // DIGITAL & EXPERIENTIAL

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Insight

Most people have no real idea about how fresh their supermarket’s fresh food really is.


Idea

If supermarkets definitions of fresh food aren’t all equal, how do you prove it?

Introducing The Crop; The World's First Ever Fan Created Crop.

Via Workshop Sydney

S60 Sat Nav

VOLVO // RADIO

Insight

The new Volvo S60's 224kW of power is a feature not normally associated with the brand's 'safe' positioning.


Idea

We created a radio spot that showed that the Volvo S60 wasn't just surprising drivers, but that the Sat Nav also couldn't keep up.

The spot was a finalist at One Show, 2012.

Via SapientNitro